The Big Ideas

The Big Ideas Package for Licensing

Prominent Thought Leaders on Issues Both Timely and Timeless

Humans have always been engaged in the search for wisdom — a deeper understanding of their world, the universe and their own minds. Despite a rapidly changing society and daily life, that pursuit continues. The Big Ideas brings together the world's leading thinkers to contemplate a singular issue.

The theme for 2024 is : What do we fear?

Fear is one of the most primal emotions that everyone experiences. Think about it in that context, and it paints a picture of people huddled around a fire, looking out at glowing eyes in the night. But fear has also evolved with us, attaching itself to every subtle shift in human nature. To being afraid of the wild, we have added a fear of god, a fear of government, a fear of missing out, a fear of disease.

This emotion often drives what we do, whether we realize it or not. Sometimes it’s so strong that it makes us hallucinate. We construct elaborate rituals to confront it, but we also spend our entire lives avoiding it. Fear of the other drives us to war, and fear of destruction drives us to peace. It can also be equally irrational and amusing. We use fear to make us laugh, but it can easily tip over into being genuinely frightening.

This series is meant to explore the human nature behind fear. We investigate what role fear plays in our lives, how it has changed us and what it means to be afraid.

Why Thought Leadership Matters

Thought leadership gives your brand the chance to engage with audiences in a new way, whether that be by supplementing your own journalistic efforts or educating your audiences through custom content pieces.

Thought leadership helps you build trust and deliver more value to consumers. Through our team of expert writers and thinkers, you can showcase thought provoking content to customers and prospects to drive engagement with your brand.

License Thought Leadership Content

• The Big Ideas provides engaging content for readers who are willing to closely, critically and analytically examine the affairs of the day.

• It delivers 10 to 12 essays of 800-1000 words, with photos and illustrations as available, making up about 20 magazine-sized pages of editorial content or six to eight broadsheet-sized pages for a special section.

• Local content may be added to round out the package and enhance the appeal of your market.
 
Meet the 2024 Contributors
Simon Critchley

Simon Critchley

English philosopher
Silvana Estrada

Silvana Estrada

Mexican musician and songwriter
Pumla Gobodo-Madikizela

Pumla Gobodo-Madikizela

South African psychologist
David Holmes

David Holmes

British actor, stunt performer and podcast host
Alex Honnold

Alex Honnold

American free solo rock climber
Junji Ito

Junji Ito

Japanese manga artist
Elena Kostyuchenko

Elena Kostyuchenko

Russian journalist
Paul Lynch

Paul Lynch

Irish writer
Marc Malmdorf Andersen and Mathias Clasen

Marc Malmdorf Andersen and Mathias Clasen

Danish scientists and experts on fear
Clancy Martin

Clancy Martin

Canadian professor and novelist
Alexi Pappas

Alexi Pappas

Greek-American Olympian
R.L. Stein

R.L. Stein

Legendary American author of horror novels
Robert Eggers

Robert Eggers

American filmmaker
Service Details

Publication Guidelines

Rights: Print and digital. May be published as a standalone title or as an insert.
Social Media: All content can be promoted on social media.
Languages: Available in English. Publishers may translate.
Branding: Licensee logo, approved connector language, The New York Times logo and The Big Ideas logo 

Production Timeline

April 1: All contributors and topics announced
June 14: All texts and images available
June 22 and later: Available for publication

Previous Client Editions
Editoriale Linkiesta

Editoriale Linkiesta

Italy
Oksijen

Oksijen

Turkey
Capital

Capital

Greece
Amplifying Brand Awareness With Live Experiences
In 2019, The Big Ideas from The New York Times Licensing Group asked the question, “What is Power?” This theme provided Estadão with a subject that tackled current issues in Brazil and that resonated with a vast audience.
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