Utilize a content curation strategy to better connect with your target audience by providing high-quality information and insights from world-leading experts. Showcase insights from industry leaders to better position your brand or supplement your existing media coverage with reliable content.
Delve into the expertise of The New York Times and more of the world’s best publications to create standalone print sections, digital verticals or occasional publications and content packages on themed topics and special events. A variety of topics are available for licensing, helping you supplement your current content strategy with valuable thought leadership articles.
What Does Content Marketing Include?
Content marketing can come in a wide variety of formats to address different users throughout the customer journey. Examples include white papers, infographics, case studies, blog posts, newsletters, videos and podcasts. Each stage of the customer journey requires distinct types of content that achieve different objectives.
What Are Examples of Content Marketing?
There are various ways in which audiences may experience content marketing, such as downloading a whitepaper to receive information on a topic you are researching for your business. Other examples include reading case studies with success stories from existing customers of a new brand you are considering buying from and building trust and credibility with clients through highly engaging and personalized e-newsletters and other communications.
What Is Content Curation and Why Is It Important?
Content curation is the process of selecting and distributing relevant, high-quality articles and information regarding a particular topic in order to engage and inform an audience. Content curation is important because it adds value to your content strategy by providing your audience with a unique combination of insights and information intended to contextualize and offer new perspectives on a topic of interest. For example, curating content for newsletters and emails allows companies to send relevant and interesting articles directly to their target market's inbox.
Is Content Curation Legal?
Yes. Curating content from third-party sources is legal if you secure a copyright license from each of the providers. As long as the permissions are included within the terms of your license, the content can be published on your own platforms and keep your customers engaged in your own digital environment.
