Licensing and Outsourcing Industry Experts, Journalists and Thought Leaders
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What Is an Industry Expert or Thought Leader?
An industry thought leader is an individual with expertise in a specific area. These thought leaders educate audiences on specific topics through speaking engagements, articles and other forms of communication.
How to Find Industry Experts
Industry experts can be found in a wide variety of places. However, the easiest way to find these influential leaders is through industry-specific websites and publications. Experts and thought leaders will often contribute to these spaces and share insights on trends and other key news.
How to Outsource Your Content Writing to Industry Experts and Thought Leaders
Companies who are looking to create a successful marketing program, must constantly churn out content. However, many companies face the challenge of creating high-quality content on a consistent basis. There are a number of ways to outsource content, but content licensing is one of the most economical approaches while giving marketing teams access to expert writers and thought leaders.
Why Outsource Journalists for Content?
Journalists are trained in the art of storytelling. They can craft a narrative around key issues that is engaging, objective and informative. Additionally, journalists offer expertise in the fields they cover, making them a great resource for companies looking to scale their content efforts.
