Take advantage of our strategic content offerings to supplement your communications with clients and prospects. Through our extensive content feeds, your team can easily expand your marketing efforts, with rights to republish and reuse articles from thought leaders. Choose from original Times reporting, or dive deep with subject-matter expertise from a variety of respected publications, including Harvard Business Review and SUCCESS from Tribune Content Agency. We offer a comprehensive selection of independent journalism and storytelling across a range of formats to help you craft a more comprehensive content strategy.
Choose from one of the following categories:
What Is Content Strategy?
Content strategy is the process by which you create and distribute content to your audience with the purpose of achieving a strategic goal. Developing content for your content strategy requires you to define who you are trying to reach and determine what types of content you will need to motivate them to meet your objectives throughout the customer journey. When used correctly, content marketing can help grow your brand while building strong customer relationships.
What Is a Content Feed?
A content feed is a continuously updated file used to distribute articles, images, videos and other content from a provider. With a link to access that file, you can ingest the content feed into your local content management system and receive new content as it is added without having to visit the provider's website to check for updates to the file.
Arts and Entertainment Content
Enrich audiences with in-depth cultural commentary, original reporting and critical reviews of books, television, movies and music. License entertainment industry news from The Times and our partner publications to better inform your audience on the arts. Included in our repertoire is The New York Times Book Review.
Strategic Business Content
Grant audiences valuable insights into global markets and trends through business news from world renowned publications. Get insider access to the influencers, entrepreneurs and CEOs at the forefront of business. Implement our business content and financial news into your marketing calendar will help increase your brand's credibility. Explore publications such as Harvard Business Review, SUCCESS and Dealbook. Additionally, content from the entrepreneur and billionaire Richard Branson is available for licensing.
Content for Children and Young Adults
Inspire young audiences with news, analysis and videos attuned to their interests and age. Our content catalogue allows you to better connect with younger generations through magazines and articles crafted specifically for them. Included are Highlights: Hidden Pictures, Scholastic and The Learning Network.
Fashion and Style Content
Keep audiences current with stories that explore the culture and creativity of fashion, lifestyle, travel, beauty and more. Explore content from T: The New York Times Style Magazine, where world-class journalists and editors curate stories on the latest trends in fashion, travel and beauty.
Games to Engage Audiences
Challenge audiences with wit-sharpening wordplay and logic puzzles. Sudoku and the crosswords from The New York Times are available for licensing.
Health Publications
Provide audiences with healthy lifestyle tips, the latest news in medicine, nutritious recipes and more. Content from HealthDay and Well is available for reuse and republication. Companies in the Healthcare industry and specifically the pharmaceutical field would benefit from this content. Learn about how you can use our health publications!
Lifestyle Articles
Help audiences live healthier and more fulfilling lives with actionable recommendations and purpose-driven writing. A multitude of themes are covered in our lifestyle articles, including healthy relationships, nutrition and parenting. In our repertoire, we feature publications and verticals, such as Modern Love and Smarter Living, to help you build out your strategic marketing plan.
Opinion Articles
Provide audiences with new perspectives and thoughtful commentary from knowledgeable experts and contributors. Supplement your news coverage with opinions from high-quality journalists and writers. Included are insights from Boston Globe columnist Jeff Jacoby and award-winning journalist Jorge Ramos. Alternatively, we also feature guest essays from The New York Times Opinion.
Science and Technology Content
Help audiences explore the natural world with thought-provoking insights into nature, space, medicine, innovation and beyond. Invite audiences to explore the latest developments in science and technology through our partner publications. Circuits, Science Times and Scientific American are available for licensing.
Sports
Discover in-depth, personalized sports reporting and analysis that gets you closer to the game with The Athletic.
The New York Times News Service
Leverage the breadth and depth of The Times’ global newsroom and provide audiences with curated news coverage that’s been edited for ease of use. The New York Times News Service features the high journalistic standards you’ve come to rely on. Supplement your own coverage with our extensive offerings. Multiple languages are available, including Mandarin and Spanish.
Travel Guides, Itineraries and Photography
Transport audiences to new destinations with inspiring photography and immersive travel journalism, guides, tips and more. Explore Travel Times to learn about destinations or to leverage stunning news quality graphics.
World News
Provide audiences with a window to the world with in-depth reporting and analysis from The Times newsroom and other renowned publications, such as Der Spiegel. Leverage the world-class expertise of journalists from around the globe. Multiple languages are available, including Chinese, German, Portuguese and Spanish.
