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FROM NEW YORK TIMES LICENSING

Financial Content Services

Authoritative articles and guides to accelerate your financial content marketing strategy

Accelerate your Financial Content Marketing Strategy

Industry news, analysis, advice and solutions are a great way to educate and engage financial consumers and business decision makers. Find out the benefits of including licensed financial content in your content strategy and how to get started.

 

What is financial content? 

Financial content includes news articles, blog posts, podcasts, videos, infographics and other types of content that offer simple explanations and advice to help people make smart financial decisions. Different audiences require distinct types of financial content. For a business, financial content provides strategic guidance on how to start, grow or manage a company. Topics may include capital management, risk analysis and accounting. For a consumer, relevant financial content offers tips on how to make sound monetary choices for an individual or family. This may include topics such as budgeting, investing or planning for retirement.

 

Financial Content Brands & Publications

Financial news sources available to license from NYTLicensing

 

What are the benefits of using licensed financial content?

Fill the gaps in your content strategy

Keeping up with the pace of content marketing production can be time consuming and expensive. Utilizing licensed financial content from reputable sources is an affordable way to fill your content marketing channels with high-quality material on a regular basis.

Connect with your audience on a personal level

If your financial content offers reliable news and information that directly addresses your audience’s concerns or offers crucial information when they are making important decisions, your audience will gain confidence in your expertise and develop a sense of loyalty to your business.

Build trust and credibility with your audience

By incorporating thought leadership pieces from reputable sources, you can be sure that your audience will take notice. Providing valuable information and insights from names and publications with a strong reputation underscores your credibility and helps to build trust with your audience.

Leverage thought leadership from experts

About half of companies are outsourcing their content in some form. However, the main challenge companies face is finding the right partners with the right expertise. With a wide range of titles covering different news and tips in the financial realm, your team can showcase reliable and valuable information.
 
Financial Content Tips

1. Provide educational financial content from reliable sources.

If you offer up-to-date, factual financial content that educates your audience – and genuinely helps them address topics related to your business – it will get you further than directly promoting your business itself.

2. Create a section of your website dedicated to industry news.

You can add tremendous value to your content marketing strategy by curating a unique combination of industry news that contextualizes and offers new perspectives on topics they care about.

3. Engage audiences with an email newsletter “challenge”.

An email challenge is a mini-course, sent through email, designed to help your audience achieve a specific goal by taking steps or actions over a set period of time. You can use this format to help your audience overcome a financial pain point, allowing you to show your expertise and keep your brand top of mind.

4. Experiment with different types of content.

Try new kinds of content or different formats to see what resonates best with your audience. This can include hosting a webinar for the first time, trying our different kinds of email campaigns to see which has the best conversion rate, or recording a video instead of writing a blog post.

5. Deliver authenticity in your content strategy.

While sharing reputable licensed financial content is an important part of building your credibility, don’t overlook the value of relatability. By also including authentic content marketing in your strategy, you are allowing your audience to connect with your brand.
Want to learn more about marketing in fintech? Read our guide, "Fintech Content Marketing: Definition, Strategy, and More".
Read Now
Frequently Asked Questions about Financial Content

Why is content important for financial services providers?

Since the internet has taken over many aspects of life, having a website with informative content is important for users when it comes to making decisions about their money. It’s important to provide quality financial content which skillfully engages customers while also answering all their questions. 
 

What strategy is effective for financial services providers?

The first step to creating your financial content marketing strategy is defining your own target group. In order to effectively reach audiences, the content must be targeted to consumer pain points . A teenager who is opening their first account needs different content than a full-time employee who wants to upgrade his retirement with a small financial cushion.
 
Additional Resources
Dig deeper with our guide, "Financial Content Marketing: 7 Tips & Tricks to Get Started". 
Read Now
Read our guide, "Fintech Content Marketing: Definition, Strategy, and More" to learn tips for marketing in fintech. 
Read Now
Learn the 4 ways to bring value to your content marketing strategy by downloading our free whitepaper.
Download Now
Bolster Your Financial Content Marketing with Authoritative Licensed Content
Find out how the experts at NYTLicensing can help you craft the winning strategy to achieve your financial content marketing goals. 
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Financial Content Examples
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