Website optimization is an ongoing, iterative process by which a website is modified to improve its ability to help a company reach certain key performance indicators, or KPIs. The holy grail? Conversions. Whether that means subscriptions, newsletter sign ups or free trial requests, getting your audience engaged enough to push them closer to paying for your product should be the No. 1 goal.
For media companies that can no longer fully rely on advertising revenue to survive, the key conversion is certainly subscriptions. But how do you get your audience to realize that your content is worth paying for? Provide a content mix that they can’t find anywhere else.
Stand Out With Unique Licensed News Articles
NYTLicensing makes journalism from The New York Times available in an array of formats to help organizations cultivate new audiences, drive growth and expand their editorial range to support their content marketing strategy. We help media companies create a context mix that contains just the right balance of local and licensed content to provide the information and context that their audiences cannot live without.
Reporting on the ground from over 150 countries around the world, The New York Times sets the standard for timely and compelling journalism that people are willing to pay for. From economic and geopolitical developments to thought leadership content, to the latest in arts and science, we keep audiences informed and engaged with seamless international coverage and rigorous independent reporting.
Our hallmark product, The New York Times News Service Complete, allows companies of all sizes the opportunity to access comprehensive news reporting, thought-provoking op-eds and rigorous coverage of an expansive array of topics. It presents the full scope of The Times’ global newsroom and provides audiences with international coverage from a diverse set of voices and perspectives.
Case Study: American City Business Journals
NYTLicensing helped American City Business Journals (ACBJ) bolster their original reporting with The New York Times News Service Complete. ACBJ was able to implement an elegant, “one-size-fits-all” editorial content solution across their wide variety of niche business publications and drive a networkwide increase in digital subscriptions of 75%.
