Thought leadership is a powerful way to establish trustworthiness and credibility. It can generate engagement while helping to create genuine, emotive connections between your brand and your audience.
Some interesting thought leadership stats and findings came from a study conducted by Edelman. This research indicated that 87% of business leaders believe thought leadership increases consumer trust in an organization. Incorporating expert content by leading journalists and publications with established credibility on topics not only helps your brand become a thought leader but speaks volumes about the values your business stands for. When used correctly, content marketing can be a valuable tool to build your brand.
Strengthen Your Brand With Strategic Licensed Content
Infuse your platforms with well-researched articles, dramatic videos and powerful features addressing the topics that resonate most with your audience. Content licensing partners can select works from an array of articles and multimedia resources surrounding a wide range of topics, written by experts in any number of fields. This licensed third-party content can be introduced with quotes or commentary from your CEO, explaining why your business cares about a particular topic or how your business is contributing to society in a positive way.
Positioning your brand as a thought leader or trailblazer in a valuable topic area and associating your business with a leading publisher like The New York Times can help you make great strides in reinforcing positive brand perception and building an audience of loyal readers.
