If you haven’t already heard, content marketing is one of the most valuable tools your company can have, and the benefits are abundantprofuse! Whether you are trying to outrank your competitors, build authority and credibility or generate leads, content marketing has elements you need to know. Check out these marketing statistics that will help inform your strategy and are bound to help you succeed.
Marketing Trends
Why content marketing? Staying on top of emerging marketing trends helps your business stay relevant and helps you maintain an effective marketing strategy. By learning the future of marketing you are more likely to stay ahead of your competition and excel in your competitive market.
Consider the following stats:
- 81% of marketers agree that interactive content is a low-cost, high-impact marketing strategy that attracts buyers. Encouraging active engagement from your audience is the key to reaching your company's goals.
- One out of every four marketers who use videos say that it is the marketing source that offers the best ROI.
- Companies that focus on nurturing leads through inbound marketing make 50% more sales.
- Roughly 24% of marketers plan to increase their spending on content marketing in B2B and B2C.
- B2B marketers used these strategies that increased in popularity: writing a blog (52%), creating social content (40%), and sending email newsletters to help generate leads (40%).
- 38% of marketers plan to leverage infographics for the first time in 2022.
- Video is the most-used content format, with 59% of marketers that perform content marketing using video.
- 55% of B2C marketers outsource content marketing.
- Marketers who prioritize marketing efforts (e.g. making blogging a serious priority) are 13 times more likely to see positive ROI.
The Importance of Content Marketing
Content marketing adds a tremendous amount of value to your business and the proof is in the numbers and statistics. Whether you are trying to educate, drive leads or establish credibility, content marketing will help your business reach your goals. Learn Content marketing best practices and ensure your brand delivers its best foot forward.
Consider the following stats:
- According to the State of Inbound report, content creation is a top priority for 80% of marketers.
- 51% of the businesses that invest in content marketing publish content every day.
- 67% of marketers report that content marketing generates demand/leads (a 7% increase since last year). In addition, 72% of marketers say that content marketing helps to educate the audience (2% increase), and 63% say that it helps build loyalty with existing clients/customers (3% increase).
- The backbone of any successful marketing strategy is content.
- B2B marketers used these strategies that increased in popularity: writing a blog (52%), creating social content (40%), and sending email newsletters to help generate leads (40%).
- Content marketing costs 62% less than traditional marketing.
- About 60% of people surveyed said content marketing is either “Very Important” or “Extremely Important” to their marketing.
- 54% of marketers say content is the most important part of their SEO strategy.
- 70% of users prefer getting to know companies through articles and not ads.
Businesses that identify themselves as “successful” with content marketing like to use ebooks/white papers, case studies, and social media posts for their content strategy.
Customer Trust and Loyalty
Quality content in marketing is an extremely valuable tool, as content not only helps inform your consumers; but it can also improve your credibility and customer loyalty. Thought leadership is a form of content marketing used to portray your company or organization as a leader in your industry and establish trust between you and your audience.
Consider the following stats:
- Using content marketing to build customer loyalty is the goal of 52% of content marketing clients.
- 78% of B2B consumers are critical of the source of their content. It’s important to them that they trust the site they’re getting their information from.
- In 2020, the leading goals achieved by companies were building credibility/trust (81%), educating their audience (79%), generating leads (75%), and building loyalty with existing customers (68%).
- 54% of consumers define brand loyalty as a positive attitude and relationship between a brand and its customers that drives repeat purchases.
Start Your Content Marketing Journey
The impact of content marketing is clear, the stats don’t lie. You need to be pushing high-quality, trusted content out on your social channels and keeping your audience engaged and educated. This may sound overwhelming, but with the help of NYTLicensing, outsourcing content just became your best friend. NYTLicensing offers all your content marketing resources in a plethora of topics and formats that are sure to empower and inspire your audience.
