As the saying goes: A picture is worth a thousand words.
The same can be said for video content marketing.
In today's fast-paced, ever-changing digital world, video content is more important than ever. A HubSpot study revealed that more than 50% of consumers want to see videos from brands. Those consumers are more likely to watch a video than read an article or blog post, and once they've watched your video, they're much more likely to remember what you've said.
Why?
Video content marketing helps you connect with your audience more deeply, build trust and credibility, show personality and get creative in ways that written content simply can't match.
A well-made video can be shareable, engaging and entertaining — all of which help you get your message across to a broader audience.
But what exactly is video content marketing?
Read on to discover the core of video content marketing and its many facets, and for examples and statistics that reveal just how effective it can be for your business this year.
What Is Video Content Marketing?
In short, video content marketing is creating and distributing engaging, informative videos to promote brand awareness or increase sales.
Why is Video Content Marketing Important?
As a business owner, you know that creating and distributing high-quality video content is essential to reaching your target audience. Video content marketing allows you to tell your story in a visually appealing way and forge a connection between customers and your product or service — all in a form that is nearly effortless to consume. Video also enables your business to show off its products or services in a new and innovative way, which can help increase sales and brand awareness.
You can use video content marketing to produce customer testimonials, product demonstrations, how-to guides, behind-the-scenes footage or even just fun and exciting videos that showcase the company's personality.
When done correctly, video content marketing can be an extremely effective way to drive traffic and engagement, and reach your target market.
3 Things to Consider About Video Content Marketing
There are just a few things to keep in mind:
- Creating videos that are interesting and informative is essential. The videos should be short, sweet and to the point. No one wants to watch a long, drawn-out video that doesn't offer any new information.
- It is vital to make sure the videos are optimized for search engines. This means using keyword-rich titles and descriptions and tagging the videos with relevant keywords.
- Videos should be promoted through social media and other online channels. The more people who see the videos, the more likely it is that they will be shared and liked.
The Importance of Video Marketing
Video content marketing is a potent tool that should be a part of any comprehensive content marketing strategy. It allows you to connect with your audience in a more personal and engaging way than other types of content like articles or blog posts. Videos also tend to get more engagement on social media platforms like Facebook and Twitter, which can help increase your reach and brand awareness.
Some of the top benefits of video content include:
- Humanizing your brand
- Making your content more engaging and shareable
- Boosting SEO efforts through increased traffic and leads, ROI, engagement and reach, and SEO rankings
- Improving conversion rates
- Increasing click-through rates
- More social shares
Why?
- Videos are highly engaging and can help capture your audience's attention.
- Videos are also very shareable, meaning they have the potential to reach a large number of people quickly.
- Videos offer businesses an opportunity to show off their products or services in a way that is visually appealing and easy to understand.
Videos not only play a huge role in increasing brand awareness, but they are incredibly useful in capturing and converting potential leads into sales. According to a HubSpot survey on global trends:
- 95% of people have watched an explainer video to learn more about a product or service.
- 76% say it helped them increase sales.
- 76% say it helped them increase traffic.
The bottom line?
Video content marketing can be an extremely effective way to promote your business and generate leads.
Types of Video Marketing
There are many different types of videos to consider for your content marketing strategy. Some of the most popular include:
Demo Videos
Give potential customers a walk-through of your product or service. Demo videos are typically used at the bottom of the sales funnel to help close deals.
Brand Videos
Introduce your brand to potential customers and help build trust. Brand videos typically include an overview of your products or services, testimonials and customer stories.
Interviews
A great way to help viewers learn more about your company and its products or services is through interviews. They can be conducted with internal staff members, subject matter experts or thought leaders in the industry.
News Videography
Often used in breaking news situations to show relevant events as they happen without interrupting the flow of information in the written article, news videography can run alongside your web articles to better illustrate the story and text.
Video Journalism
A type of journalism that’s still relatively new and evolving, using the art of videos to tell a story or report the news, video journalism can include documentaries, news packages, live broadcasts, short films or music videos.
Stock Videography
Ideal for creative projects that are editorial or commercial, stock videography involves gathering various types of video footage for use in different types of projects. These resources can be very helpful when looking to create videos for a business or website.
Event Videos
Producing a highlight reel or releasing interesting interviews and presentations from a conference, fundraiser or other kind of event can help you market to those who attended the events.
Case Study/Customer Testimonial Videos
Creating case study videos that feature your satisfied, loyal customers can help you make future sales. These customers are your brand’s best advocates. Get them on camera to describe their challenges and how your company helped to solve them.
Final Thoughts
There are many different ways to use video content marketing and even more reasons to let this recent trendsetting technique boost your business.
Because video content marketing is a simple way to promote a product, service or brand and engage potential customers, it can help build brand awareness and loyalty.
NYTLicensing offers a range of video content marketing services to help you reach your target audience and achieve your business goals. We can produce high-quality videos that tell your story in an engaging and compelling way and distribute them through our extensive online channels.
If you are not yet incorporating video into your content marketing strategy, contact us today to gain the tools you need to make your unique strategy a success, all with the backing of the renowned reputation of The New York Times.
