Posting blogs is a necessity in today's world of marketing, but it can be daunting to have to come up with every single post from scratch. So, if you're staring blankly at your computer screen because you've run out of content marketing ideas or simply don't have the time and resources to produce quality content consistently, consider outsourcing some blog posts!
Yes, outsourcing might seem risky at first, but so many benefits make the decision worth considering – now let us tell you why.
Why Blogging is Important for your Business
Blogging is often the key ingredient to any successful business's recipe for success. It can open up a network of new opportunities, from increased exposure and building brand recognition to boosting engagement and establishing yourself as an authority on your topic.
By having a blog, you not only have the capacity to reach a much wider audience than through traditional marketing tactics and can more easily convey important messages. And if that's not reason enough, regular blogging also has SEO benefits; with the right keywords and blog content strategy, it allows you to climb search engine rankings – giving your business that competitive edge.
Advantages of Outsourcing Blog Posts
Looking to drive more traffic to your website but don’t have the time or resources for writing?
Outsourcing blog posts is becoming an increasingly popular option for marketers looking to increase engagement on their websites. From providing quality outsourced content in a fraction of the time compared to traditional methods, outsourcing blog posts offers numerous advantages over doing it yourself.
So what are these benefits, and why should you consider hiring professional blog writers?
Cost Savings
It's no secret that outsourcing is an excellent way to save money – and with outsourced blog posts, this statement certainly rings true. Outsourcing blog writing can reduce the financial pressure on businesses, as they no longer need to worry about hiring a full-time employee or relying on costly contracts. This allows them to put their money towards important things, such as investing in marketing campaigns with strong ROI or improving their product range. When looking at it this way, outsourcing blog posts makes perfect sense.
Time Savings
Outsourcing blog posts can be an invaluable asset in a world where time is money. Businesses often need to keep up with the whirlwind of content and social media but simply need more daily hours. With outsourcing, you can benefit from professional writers to shape words into quality content while focusing on the things that matter most. In short, when you outsource blog posts, you save time and make your business even more dynamic and successful.
Access To Subject Matter Experts
Outsourcing blog posts can be a great way to access expert, witty content. Skilled writers can create thought-provoking, engaging pieces that will leave a lasting impression on your audience. Not only will this elevate your brand’s profile in the industry, but it also positions you as an expert in topics related to your business and shows customers that you’re always up-to-date and informed on the latest trends.
Plus, who doesn’t love excellent writing with a dash of wit?
Outsourcing blog posts allows you to achieve all those things while freeing up valuable time and resources that you can dedicate elsewhere in your business.
The New York Times
The New York Times has been a leader in outsourcing blog posts for its Articles of Interest series, giving its readers access to some of the world's leading experts and opinion pieces. Outsourcing blog posts allows them to provide great thought-provoking content that doesn't always fit within traditional newsroom constraints. It also allows them to bring in exciting new perspectives from outside the organization and fuel nonpartisan debates that add real value to their readership.
Harvard Business Review
Harvard Business Review (HBR) is one of the most highly regarded management resources, and it also depends upon outsourced content for many of its core articles. This way, HBR can draw on experience from a wide range of talent from various industries, giving readers insights from both seasoned professional entrepreneurs and those just starting – ensuring that everyone gets fresh advice they can use to make better decisions faster.
Scholastic
Scholastic teachers have the unique opportunity to select templates or custom design blogs right through Scholastic’s platform, helping create engaging learning experiences for students. Outsourcing blog posts also enables teachers to incorporate diverse digital media into their interactive lessons without having to do all the heavy lifting, such as finding pertinent material, formatting it properly and using digital tools when necessary. This simplifies preparing engaging lessons while providing quality content with little effort.
Help Increase Conversions
Today's business landscape means creativity and innovation are as important to success as ever. But while these qualities can be difficult, solutions exist – outsourcing blog posts. This can help increase conversions by giving businesses access to a huge range of perspectives and ideas, allowing them to create content that is on-brand yet eye-catching.
In addition, outsourcing provides consistent and frequent content, not to mention the opportunity for experimentation in formats, styles, and topics – three valuable instruments for finding out what your target audience loves even more!
Outsourcing Allows Your Business to Scale
With outsourcing, you can reach further and go bigger than ever with your business. Instead of spending time developing a blog presence from the ground up, outsource content development to someone who can take care of that for you – so you can spend more time focusing on scaling and running the show.
Feature Content in Multiple Languages
For companies looking to invest in a global content strategy, it’s important to develop content that includes different languages, However, multilingual content can be challenging to create in-house. Without the right localization efforts and review processes, content can feel robotic or may feel offensive or silly to a native speaker. By licensing content specifically created for native speakers, your brand benefits from high-quality content that speaks directly to your target audience.
What to Consider When Outsourcing Blog Writing
Outsourcing blog writing can be a great way to free up extra time while still delivering high-quality content. If you’re considering taking the plunge into outsourcing, we’ve created the following guide to help steer your decision-making – let’s dive into what you need to consider before hiring an outside writer!
Finding The Right Content Partner
When outsourcing blog writing, finding the right partner is essential to success. Look beyond conventional hiring options and explore niche communities of writers who match your specific needs. When evaluating potential writers, consider their experience with similar content, plus any other relevant qualifications they may have. Test their skills by asking them to write samples of the kind of content you’re after – this will save you time and give you an idea of the standard that they work to. Ultimately, a thorough search will lead you toward the perfect fit!
Setting Expectations And Guidelines
Communication is key when setting expectations and guidelines for your hired writer. Start by giving them background information about your company or organization to provide context for their writing – it doesn't hurt to include any important messaging as well. Clearly explain your tone and voice requirements so the writer can create content that reflects these accurately – staying on-brand is important.
Managing The Process
Managing the outsourcing process is all about striking a balance between following directions and offering feedback along the way. As soon as drafts begin arriving, take time to review each one carefully, checking that both subject matter and style meet expectations while noting areas where you could improve; provide meaningful feedback that provides a clear direction and encourages improvement.
Have A Blog Strategy
Crafting a blog strategy is essential for success when outsourcing blog writing. Having a blog strategy helps you hone in on topics your target audience will engage with, helps you create optimal channels for content promotion, enables you to measure the performance of your content and ensures you keep up with the industry trends. Make no mistake; a comprehensive blog strategy is crucial to refining your voice and ensuring it reaches people in these ever-changing digital times.
Create A Content Calendar
Outsourcing blog posts requires careful consideration and a clear plan. To do it successfully, the first step is creating an editorial calendar that outlines when each blog post should be published and what topics to cover. This will help your content team understand what they can create in-house and what they should supplement with either content licensing or a freelancer. . It will also ensure that all content aligns with your business objectives and keeps readers engaged.
Choosing a Budget
Once you have your content calendar sorted, the next step is setting a budget. Before hiring an external writer, it’s important to define how much each blog post is worth to your business so that you can choose the right freelancer for the job. From there, depending on their experience, skillset, and location, decide if they’re worth the price tag – or whether to keep looking.
Blog Writing Outsourcing Options
The blog-writing process doesn't have to be a dreaded task. Whether you lack the necessary creativity or don't have the time, there are plenty of outsource blog writing options to get you where you need to go in no time. If your current blog writing processes (or lack thereof) make you want to pull your hair out, take a deep breath – because we've put together your top outlets for outsourcing your blogs.
Marketing Agencies
If you’re looking to go the agency route for your blog writing needs, there are plenty of options. Depending on your specific goals and targets, certain marketing agencies can provide content that will get the clicks and conversions you need without compromising on quality.
Independent Freelance Writers
You could also opt for a more individualized option and leverage freelance writers through Fiverr or Upwork. Not only will this ensure you have direct control over the tone and pitch of your content, but it will provide an affordable path vs. an agency.
Licensed Content
If you want to remain ahead of your competitors and utilize world-class articles created by licensed journalists, then NYTLicensing is a perfect choice. This network empowers companies with their audiences by supplying them with engaging case studies, news content, and invitations to exclusive events tailored specifically for marketers, media outlets, teachers, and more. Their witty approach to topic curation is sure to captivate anyone in its scope – it is a definite asset to any organization with a never-ending plan for audience growth.
Final Thoughts
When it comes to blog writing, outsourcing can be a great option if you need more resources or skills to largely handle content creation yourself. No matter your blog niche, outsourcing blog posts gives you access to a wealth of talented writers and experienced editors.
If you're looking for a reliable and affordable provider for blog post services, NYTLicensing has got you covered. With their extensive network of proven writers and editorial professionals, you can rest assured that all topics are covered with quality standards in mind. So take advantage of the opportunity to make your blogging life easier – try NYTLicensing today!
Frequently Asked Questions
You’re a busy marketer and know that blogging is essential to get noticed online. You think it would be great to outsource some of your blog writing tasks – but where do you start?
Don’t worry – we’ve got the answers you need. Read on for an in-depth look at outsourcing blog posts, plus all the frequently asked questions to help determine if delegating your blogs could free up more time for important marketing activities.
How do you evaluate the quality of a writer?
When outsourcing blog writing, it’s important to evaluate the quality of a writer before you commit. This means checking out their portfolio, reading samples, and asking any questions you might have. It’s also a good idea to ask for references so you can understand how they work and how well they deliver on their promises.
How do you set up a budget for outsourced blog content?
When setting up a budget for outsourced blog content, it’s important to include the cost of hiring and paying the writers, as well as any associated fees such as editing and proofreading. Additionally, you should factor in the cost of any tools or software needed to facilitate the process. This will help you ensure that your budget is realistic and achievable.
How do you set up a long-term partnership with a writer?
If you’re looking to develop a long-term partnership with a writer, it’s important to ensure that both parties are on the same page. Be sure to discuss expectations, communication policies, payment methods, and other details before committing. Additionally, a signed contract that outlines all of these details can help to ensure there are no misunderstandings along the way. Finally, it’s important to maintain open communication with the writer throughout the project. This will ensure that both parties are on the same page and that expectations are being met.
How do you handle legal issues (copyright, NDAs)?
When it comes to copyright and NDAs, it's best to err on the side of caution. However, taking the time to ensure that legal documents are thoroughly vetted and abided by is always worth it. After all, nobody wants to get in trouble over an administrative oversight. Fortunately, New York Times Licensing can provide you with the necessary resources to minimize such risks. So don't risk being on the wrong side of the law – visit NYTLicensing for a wealth of information on handling legal issues!
