Editorial content in journalism refers to opinion pieces meant to persuade an audience on a specific issue. There are typically four different types of editorial journalism used today, which we will explore further.
4 Types of Editorial Journalism
Editorial content in journalism can be bucketed into the following types:
Interpretation Editorial
The goal of an interpretation editorial is to provide information on the most important current events or issues. These pieces are based on facts and no opinion is expressed, rather they attempt to explain the meaning or the significance of a situation or event.
Examples include news reports and featured articles about world affairs.
Criticism Editorial
A criticism editorial presents a news event through the eyes of a writer, who might either explicitly express an opinion, strive to influence the reader or inspire solutions to a problem.
Examples of criticism editorials are opinion-focused articles and columns.
Editorial of Appreciation
This type of editorial praises people who have done well in their line of work and recognize their achievements.
An example of an editorial of appreciation is an article focused on someone who discovered a new technology or won a prize.
Entertainment Editorial
As the most popular form of editorial content, these pieces are light in nature and cover a variety of topics, including pop culture, fashion, television and cooking.
Examples include columns, fashion “lookbooks,” travel pieces and book reviews.
What Is The Purpose of Editorial Content in Journalism?
Written by someone sharing an opinion on a current issue or topic, editorial content in journalism is meant to persuade. These opinion pieces often speak to timely issues and are designed to inform, educate and entertain readers.
Traditionally, editorial pieces have a lighter tone than standard news articles and are often the only parts of a newspaper in which an opinion is expressed. As journalism continues to evolve, moving from print publications to increasingly digital formats, so has the definition of editorial content.
Final Thoughts
Editorial journalism is a fantastic addition to your organization’s editorial scope, simply because it adds some variety for your readers. One of the best ways to incorporate editorial pieces into your content plan is by licensing content from reputable publications like The New York Times Licensing Group. Doing this allows your brand to harness the power of world-renowned journalism while meeting the needs of your readers and consumers.
NYTLicensing has a variety of different content licensing options available to you, and our expert storytelling will bring variety and insight to your readers. Contact us for more information on the content packages available.
