Content Marketing Packages and Solutions
What Is Content Marketing?
Content marketing is the process of delivering valuable content to your audience with the goal of attracting new audiences and bringing in leads. Content marketing is increasingly becoming a priority for businesses, with 84% of companies having a content marketing strategy in place.
What Is a Content Marketing Solution or Service?
A content marketing solution is a tool or licensing agreement that assists in the strategy, production and distribution of content in order to support your content marketing campaign goals.
Why High-Quality Content Marketing Matters
Companies that utilize a content marketing strategy are more successful. In order to stand out from the competition, the quality of your content matters more than ever.
Content needs to deliver value to its readers. People are looking online to find content that provides answers to their most pressing questions, and your brand has an opportunity to do so. By providing high-quality content on a consistent basis, you can connect with your audience in new ways and develop a relationship built on trust.
The Benefits of Partnering With NYTLicensing for a Custom Content Marketing Plan
NYTLicensing offers bespoke packages from world-renowned publications and journalists through a convenient and comprehensive license. Below are some of the benefits:
Produce content at a faster rate.
Approximately 67% of marketers noted that they have been asked to do more, without the ability to expand their current resources. Although quality matters in a content strategy, quantity is important, too. Your brand needs to be in regular communication with clients and prospects in order to cultivate a meaningful relationship. With our team of expert writers, your team can supplement the content that is already being produced in-house with other high-quality materials.
Improve engagement.
By leveraging high-quality content, your team can improve engagement across your digital channels, including email marketing initiatives and your website.
Stand out in a saturated market.
About 7 out of 10 business leaders feel that less than 50% of what they read is giving them valuable insights. Many of these same decision-makers also note that the market feels oversaturated in terms of the content being produced. However, thought leadership continues to be an important factor when making business decisions. For marketers looking to stand out from the competition, it’s important to provide quality material that delivers actionable and important information.
Offer unique content.
Valuable content is increasingly found behind a paywall. Only 20% of Americans are paying for digital news and less than half are paying for a second subscription. By leveraging a copyright license and leveraging the suite of publications offered (including The New York Times, National Geographic and Harvard Business Review), your team can rest assured that you are providing your audience with new and exciting news and updates.
To learn more about the benefits, read our white paper, Content Licensing for Brands: Publishers vs. Content Marketing Platforms.
A Sneak Peek Into Our Content Marketing Solution
The following is including in our content marketing solution:
World-Renowned Publications
In addition to The New York Times, you benefit through our partnerships with reputable brands like The Harvard Business Review, National Geographic, BBC and Scholastic.
A Dedicated Team of Experts
Work with our dedicated team to tailor your content strategy. Our team will work with you to make recommendations to engage your audiences and reach your marketing goals.
Credible and Fact-Checked Content
In an age of digital misinformation, credibility matters. Our articles have been reviewed by our editorial staff prior to going live.
Types of Content Marketing Packages and Solutions
Website Content
Blog posts and website content are great ways to build trust with your audience and provide valuable information about your industry, service or product. Not only can blog posts be shared on a number of platforms, but can help in increasing traffic and providing answers to common questions your audience faces. Common types of blog posts to use on your website include:
- Internal blog posts — These are written by someone on your team and are posted on your website.
- Third-party blog posts — These are blog posts you place on other websites in order to get your post in front of new eyes and boost authority.
- Licensed blog posts — You buy the rights to republish articles and news from reputable publications to provide further value to your audience.
Industry News and Trends
Industry news and trends provide insights into various hot topics and trends in your audience. These pieces typically utilize a diverse array of voices and perspectives. We offer a host of different industries available for licensing including:
- Business News
- Cooking and Recipes
- Current Events
- Entertainment and Lifestyle News
- Financial News
- Health and Wellness Content Licensing
- Science and Technology
- Travel Content Licensing
Thought Leadership Pieces
Thought leadership pieces are written by experts in your industry, ranging from a subject matter expert (SME), a CMO on your team or an author from a renowned publication like The New York Times. These pieces of content, which include articles, whitepapers, infographics and Ebooks, can help in building credibility and trust from readers.
Multilingual Content
For global content teams, it can be difficult to source localized content in your target audience’s native language. We offer content licensing solutions in the following languages (in addition to English):
