Buy Website Content and Articles

Website content is a powerful way to tell your brand’s story. A brand’s website is often the first touchpoint in the customer journey. That first impression can make an impact, and if potential customers don’t like what they see, the relationship could end there. 

That’s why showcasing quality website content is so important. It’s an essential way to highlight your brand’s offerings, products and services in a way that resonates with your target audience and builds brand loyalty. 

Types of Website Content to Buy or License

There are many types of website content to buy or license in order to bring new value to your brand. These include articles, infographics, photography, images, videos and games. Let’s explore.

Articles for Your Website

Blog Posts

Our content marketing packages offer a variety of pieces that can be used on your blog. Our dedicated team can help you determine how to use this content to improve your engagement rate and increase traffic. There are many types of articles we offer. Continue on below to learn more.  

Thought Leadership Content

Thought leadership content is content written by a thought leader, i.e. someone with particular expertise in a given subject matter. These people are held in high regard by their industry and leveraging content written by these thought leaders encourages your audience to think critically and associate credibility with your brand. 

Learn more about licensing thought leadership content or check out our article on What is News Curation? Step to Get Started.

Global News

Global news articles strive to take a non-biased perspective on current events and provide readers with comprehensive reporting and analysis from world-class journalists. Buying or licensing global news articles for your website speaks to your brand’s dedication to providing a perspective on global events and educating new audiences. Additionally, many of these agencies offer articles in other languages, so you can cater to audiences by providing them with content in their native tongue.

In addition to the plethora of material we offer in English, we offer the following languages:

• Mandarin

• German

• Portuguese

• Spanish

Learn more about licensing global news from Der Spiegel. 

Opinion Articles

Opinion articles are a great way to provide audiences with new perspectives and thoughtful commentary on a variety of subject matters. While many brands try to keep the content on their website neutral, stand out from your competition by supplementing your editorial calendar with thoughtful commentary and insights.

Learn more about licensing opinion articles from Jeff Jacoby and Jorge Ramos.

Industry Specific Updates and News

Outsourcing industry news is easy with our content marketing solutions. NYTLicensing offers a variety of news targeting specific industries. These include the following:

• Business News
• Cooking and Recipes
• Current Events
• Entertainment and Lifestyle News
• Financial News
• Health and Wellness Content Licensing
• Science and Technology
• Travel Content Licensing

Financial Content Articles

Financial content and financial news articles focus on trends in this industry. They strive to educate readers on how to make better decisions in their professional and personal lives. If your brand is in the financial realm, buying or licensing high-quality financial content is a smart way to provide new value to your audience. 

Learn more about financial content for licensing. 

Healthcare Content Articles

Healthcare content articles are written to address the needs and interests of current and prospective healthcare consumers. If your band is in this realm, providing up-to-date information that gives answers to commonly asked medical questions is essential in establishing credibility in a competitive industry. 

Learn more about healthcare content licensing.

Graphics

Graphics are simple, yet powerful, visuals that help readers understand and break down complicated concepts. Whether it’s to visually express numbers or help readers understand how your products and services work, utilizing graphics can be a great way to showcase a story. 

Photography and Images

Photography and images are powerful forms of media that can help tell your brand story or complement your marketing efforts. From historic moments to news photography and portrait photography, adding high-quality images to your website can make your content stand out. 

Learn more about licensing photography here. 

Video Content

Consumers not only want to see high-quality videos from brands, but they expect it. Leverage award-winning videos on your website to help bring your story to life and evoke emotion from your audience.

Learn more about licensing videos here.

Games

Games aren’t just for children! Use this medium on your website to provide educational entertainment to audiences of all ages through a variety of formats.

Learn about licensing games like Sudoku and Crosswords from The New York Times. 

How to Buy Content for Your Website

Buying content is easy with our comprehensive license. Contact a member of our sales team today to learn more.