It’s time to start thinking about content marketing ideas: What worked well last year? What didn’t? What can you do better this year?
If you're like most businesses, you're looking for new ways to market your products or services. But with so many different marketing channels out there, it can be tough to know where to start.
Content marketing is all about creating and sharing valuable content to promote your business. You can create many types of content, from blog posts and articles to infographics and videos, to attract new customers. Read on to discover some of the most potent marketing ideas to leverage in 2023.
New Content Marketing Ideas to Explore
Content marketing is at the heart of any business, so it is crucial to consider innovative ways to define your business and set it apart from the rest. Quality content can help you reach a larger audience — and with the right strategy, millions of people worldwide.
But where should you begin? Here are some of the top content marketing best practices to explore this year:
1. Create more video content.
Videos are of the most popular types of content on the internet. They are engaging, informative and easy to consume. Video content marketing can boost your brand awareness and traffic. If you’re not already creating video content, now is the time to start.
2. Write compelling blog posts.
Blog posts are a staple of any content marketing strategy, but they shouldn’t be boring. Write exciting and engaging posts as part of your blog content marketing strategy, and include plenty of helpful information, focusing on topics relevant to your industry. Learning how to increase engagement on your blog will automatically help your content marketing tactics.
3. Start a podcast.
Podcasts are gaining in popularity, so why not jump on the bandwagon? Share informative content with your audience by interviewing industry experts, discussing current events or talking about your products or services.
4. Collaborate with other brands.
Collaborating with other brands, whether to host a joint webinar or conduct a giveaway, will help you promote your business to new audiences. Whatever you choose to do, make sure it’s something that will benefit both brands and resonates with both of your target audiences.
5. Utilize user-generated content.
One of the best ways to get your audience involved in your content marketing strategy is by utilizing user-generated content (UGC). This can be anything from product reviews and testimonials to social media posts featuring your products or services. UGC is a great way to add fresh, relevant content to your site while building trust and credibility with potential customers.
6. Create how-to content.
How-to content is popular because people are always looking for new ways to do things. If you have some expertise to share, why not create a guide? This could be anything from “How to Start a Business” to “How to Make the Perfect Pie.”
7. Share industry news.
Keep your audience up to date on all the latest industry news with monthly or weekly roundups and editorial content. This is a great way to add fresh content to your site regularly, and it allows you to share your thoughts and insights on current events. Plus, your readers will appreciate having relevant information all in one place.
8. Offer exclusive deals and discounts.
Give your readers something to get excited about by offering exclusive deals and discounts through your content. This could be anything from a percentage off their next purchase to free shipping on orders over a certain amount. Everyone loves a good deal, and these opportunities will encourage your readers to take action.
9. Host a contest or giveaway.
Another effective way to engage your audience and encourage them to take action is to host a contest or giveaway. You can do this through social media, blogs or email lists.
10. Create an e-book or whitepaper.
If you want to show off your expertise, create an e-book or whitepaper on a topic related to your industry. This will help establish yourself as an authority in your field and provide your readers with valuable, in-depth information. Plus, it’s a powerful lead generation tool that you can use to grow your email list.
11. Leverage social media posts.
Don’t forget to leverage social media in your content marketing strategy. Post each new piece of content on your social media channels, and be sure to share it with relevant hashtags. You can also use social media to run contests, give away discount codes or simply engage with your audience.
12. Go live.
Live video connects you with your audience in real-time and gives them a behind-the-scenes look at your business. Plus, it’s a compelling way to generate buzz around your branded content.
13. Create more visual content.
In today’s attention-grabbing world, it’s essential to create informative and visually appealing content. People are more likely to engage with and share visual content.
14. Write guest posts for other sites.
Writing guest posts for other sites in your industry will help you get your name out there, allowing you to share your thought leadership expertise with a whole new group of people. Make sure to choose a popular and relevant site for your target audience.
15. Create infographics.
Infographics are a simple way to share complex information in an easy-to-understand format. If you’re unsure where to start, plenty of online resources can help you get the ball rolling.
16. Play with content curation.
Content curation is a reliable way to add valuable content without starting from scratch. This content could include anything from shareable articles to roundups of the best products in your industry to news curation.
17. Chat with thought leaders.
If you want to attract a wider audience, connect with thought leaders in your industry and have them share their expertise on your platform. This could take the form of an interview or a guest post.
18. Use case studies.
Show your audience how your product or service can help them by using case studies. This could include sharing a customer story or outlining the results of a recent project.
19. Leverage data and statistics.
Add credibility to your content by leveraging data and statistics, whether through sharing industry-specific data or highlighting the results of a recent study.
20. Refresh old content.
Repurposing your content, such as turning a blog post into a video or an infographic, will save you both labor and time, while allowing you to get the most out of your hard work.
21. Look at what’s trending.
Keep your finger on the pulse of what’s trending by utilizing social media. Start following relevant hashtags to monitor your competitors’ activity.
22. Create a weekly newsletter.
Whether it’s highlighting your latest blog post or a new product or service, a weekly newsletter will keep your audience informed about your latest content.
23. Feature your employees.
Your employees are valuable assets! Consider featuring your employees on your website or social media platforms to show your audience the faces behind your brand.
24. License content.
Licensing content is a quick way of building up your content library with credible sources who can give you the leverage you need in your industry. But if you want to publish someone else’s content, ensure you have the proper permission. This means getting written consent or licensing the content through a third-party content platform.
25. Get creative with your content.
Don’t be afraid to think outside the box. Try unusual formatting or leveraging interactive elements — the sky's the limit!
Examples of Content Marketing Ideas in Action
When it comes to creating content, there are endless possibilities.
Content marketing helps you reach new audiences and build your brand. By creating high-quality content of interest to your target audience, you can engage potential customers and turn them into lifelong fans.
But how do you genuinely leverage content’s many prospects?
From the beginning, it’s essential to develop creative ways capture your audience’s attention. A bit of effort invested into your content can help you reach your business goals.
Need some inspiration?
Check out these examples of B2C and B2B content marketing examples in action:
1. AdvisorStream
This marketing platform for financial advisers uses articles from reputable publishers to help them stand out and drive conversion rates.
2. American City Business Journals (ACBJ)
The New York Times News Service Complete is a content solution that allows ACBJ to share quality reporting between their different publications.
3. Clarín
The International Weekly offered by NYTLicensing provides Clarín with premium content to help meet its objectives of retaining subscribers and generating audience engagement.
4. El Nuevo Dia
NYTLicensing teamed up with El Nuevo Dia to offer a news package of editorial journalism explicitly tailored to the needs of Puerto Ricans.
5. ESPN
NYTLicensing helped ESPN with a unique project to retell the 1927 Yankees season.
Final Thoughts
With so much information available to consumers, fresh content marketing ideas can help you use quality content to reach new audiences and promote your brand. A little creativity can help you stand out from the crowd and connect with customers on a deeper level.
The bottom line? It's all about creating engaging content that speaks to your audience's needs and interests.
You can make your content marketing strategy genuinely unique with some innovative thinking. Leveraging the content marketing tips and tricks listed above will put you well on your way to creating content to engage and convert your target audience. So put your thinking cap on and start brainstorming — your customers will thank you for it!
Explore NYTLicensing Solutions Today
You know that content marketing is a great way to reach new audiences and promote your brand, but how can you make the most of top-tier talent to achieve your business goals?
NYTLicensing can help you create better content for your target audience.
We help you research your topic, write quality content and promote your brand while adhering to The New York Times standards.
If you’re looking for more ideas on how to market your business online, contact the experts at NYTLicensing today to learn more about our services and how we can help you achieve your marketing goals.
