Sales reps have only about 5% of a buyer's time once a consumer has embarked on the customer journey. As a result, marketers need to leverage various platforms to create touchpoints to move prospects down the funnel. Digital channels have become increasingly important for businesses looking to drive ROI, since many customers begin their journey through search.
To improve rankings and engagement across platforms, it’s important to consider your website content and your overall blog strategy. Consider incorporating trends and thought leadership into your website content calendar. Additionally, adding a news section is a great way to engage customers and prospects and encourage them to view your company as a high-value resource for information! Below, we'll show you how to add a news section to your website. Stay tuned!
Why Is a News Section Important for Your Website?
Your website is more than just a digital brochure – it's a window into your business and an important part of your branding and marketing strategy. With a news section, you can:
1. Keep Audiences Up-to-Date:
A news section helps to keep your audience up to date on the latest developments within your industry. This is important for two reasons: first, it shows that you are keeping up with the latest trends; second, it provides your audience with valuable information that they can use to make informed decisions for their businesses.
2. Build Trust:
By sharing relevant stories and developments with your customers, you show that you are transparent and trustworthy. This is essential for building long-term relationships with your audience.
3. Drive Traffic:
Regularly sharing new articles and stories can encourage your audience to make return visits to your website. This, in turn, can help to boost your website's search engine rankings and visibility.
Benefits of a News Section
It's no secret that the more and more interactions take place online. In fact, according to recent studies, more than two-thirds of American adults now get their news from digital sources. That means if you're not providing a news section on your website, you're missing out on a major opportunity to engage with your customers and keep them updated on the latest happenings in your industry.
Here are just a few reasons why a news section is so important for your website:
Reach Your Content Marketing Goals
Have you ever considered adding a news page to your website? News articles can be a great tool to help your team reach their content marketing goals. Below are some ways adding a news section to your website can benefit you:
- Brand Perception: By showcasing your brand alongside credible news sources such as The New York Times, you can improve your brand perception.
- Engagement Goals: News stories provide a lot of value to readers, which can improve engagement across your blog posts and social media.
- Conversions: Consider having CTAs and a newsletter sign-up in this section. By increasing your viewership through news articles, you can further encourage conversions.
- Website Views: By showcasing important news content on your website, your traffic will increase.
Connect With Your Audience
News sections on websites are important for keeping your audience updated on what's going on with your business. By sharing news content consistently, you allow your audience to feel connected with your business – after all, they'll be among the first to know about any major changes or developments.
Showcase Unique Content & Stand Out from the Competition
In a world where the average American spends hours each day looking at some sort of screen (source), it's no surprise that we have become a nation of content consumers. And with so much content available for free online, it’s hard to believe that anyone would pay for it But 21% of Americans do just that – they pay for online news. And of those people who pay for online information, half of them have more than one subscription. By leveraging curated news content, your team can showcase content that is unique across your website.
Here are a few tips for creating a successful website news section:
- Keep it updated.
Make sure to post new articles on a regular basis. This will show that your business is active and up-to-date on the latest developments.
- Make it visually appealing.
Use images, videos and infographics to break up the text and catch readers' attention.
- Update this section on a regular basis.
It’s important to make sure content in this section is up-to-date. For a cost-effective way to provide regular content, consider outsourcing content from reputable publishers. In short, by posting timely and interesting articles, you can show potential customers what makes your business special.
- Deliver Value
In today's fast-paced world, it can be hard to manage the constant influx of content. In fact, about 7 out of 10 decision-makers report that less than 50% of what they read gives them valuable insights. That's why having an up-to-date website news section is so important!
Here are a few tips to help you make the most of your news section:
- Keep it fresh.
Make sure to regularly update your news section with the latest information. This will keep your audience coming back for more!
- Make it engaging.
Use engaging language and visuals to capture your audience's attention.
- Keep it relevant.
Only include information that is relevant to your audience. This will ensure that they actually read what you're writing!
Following these tips will help you create a website news section that is both informative and engaging. So what are you waiting for?
Reach New Audiences with Journalistic Content
It can be hard to keep up with the latest trends in today's ever-changing media landscape. However, one thing remains constant: people crave quality content.
That's where The New York Times comes in. Your team can leverage journalistic content in your marketing to improve visibility and customer loyalty.
We provide readers with expert journalism that is both trustworthy and engaging. Whether you're looking for hard-hitting investigative reporting, in-depth analysis or a good story, we have you covered. And with our expansive global coverage, you can reach new audiences worldwide. So if you're looking to build loyalty outside your traditional base or cultivate new audiences, The New York Times is here to help you reach brand-new audiences with top-notch journalistic content.
A Great Way to Repurpose Content
You can leverage your news section to repurpose content from publications and other sections of your site. If you're feeling stuck, here are a few tips to help you repurpose content for your website's news section:
- Create a monthly or weekly roundup of your best content.
This could be a blog post, podcast episode, video or curated newsletter Just include a sentence or two about what the content is and why your audience will find it valuable. Then, link to the full piece.
- License content from world renowned publications.
By leveraging third-party content, the work of creating content has already been done for you! Our strategic NYTLincensing content packages can be used in a variety of ways, including in content hubs, microsites, newsletters, branded print publications, in-app experiences, live activations, company intranets and more.
News Content for Brands
There's no shortage of content out there these days. But as any savvy marketer knows, not all content is created equal. If you want your brand to cut through the clutter and connect with consumers, you must source strategic, high-quality news content that resonates with your audience. Here are a few tips to help you get started:
1. Find the right mix for your content marketing.
There's no one-size-fits-all formula for success, so it's important to experiment and find what works best for your brand. But regardless of what approach you take, quality should always be a top priority.
2. Enhance your content marketing with journalistic independence, expertise and quality.
Consumers are bombarded with marketing messages daily, so it can be tough to break through the noise. But if you can offer something different, something that educates, entertains or informs, you're more likely to capture attention and build loyalty.
3. Commit to quality content.
Creating high-quality content requires time, effort and attention to detail. But it's worth it – because great content can improve your bottom line by attracting new customers and driving sales.
4. Outsource content.
Use licensed content to further build credibility with your audience.
Plenty of Outsourced Content is Available at your Fingertips
As a business owner, you're always looking for ways to stay ahead of the competition and engage your customers with your news section. One great way to do this is by licensing content from media companies like The Economist or Harvard Business Review. You can choose from an extensive range of subjects, so you're sure to find something relevant to your industry. Plus, we offer reporting that spans the finance, entertainment, healthcare and business industries, so that you can stay on top of the latest trends.
And if your website doesn't have a news section, don't worry. There's plenty of outsourced content available at your fingertips to get you started from scratch. NYTLicensing is a great option for finding the latest news articles from around the world. With a simple search, you can find articles on everything from current events to local happenings. And if you're looking for something specific, you can use the advanced search options to narrow down your results. Our team of content specialists can also help your team curate content based on specific topics or industries.
Of course, there are plenty of other options for finding news online. But if you want the most updated and highest-quality content, NYTLicensing is a great place to start.
Examples of Companies Using News Content
There's no shortage of news these days. But not all companies realize that news content can be a valuable asset. Here are a few examples of companies that are using news content to their advantage:
AdvisorStream Uses News To Connect with Clients.
AdvisorStream, a financial planning company, uses news stories to help advisors stay up-to-date on the latest industry trends. By sharing articles with their clients, the advisors can position themselves as thought leaders in the financial planning space.
Fidelity Investments Highlights News Articles to Educate.
Fidelity, an investment company, uses news content to engage and educate its clients. By sharing timely investing and personal finance articles, Fidelity establishes itself as a trusted resource for its clients.
Coca-Cola Leverages News Stories to Build Loyalty.
The Coca-Cola Company has long been a leader in using news content to connect with consumers. For example, the company often releases stories about its charitable initiatives, which helps to build goodwill and encourage people to buy its products.
Nike Showcases Brand Values Through News Stories.
Nike is another company that uses news content to great effect. In addition to sharing stories about its athletes and products, Nike also often releases stories about social issues, such as access to sports education for girls. This strategy helps to endear the brand to its consumers and position it as a forward-thinking company.
IBM Shares Data-Driven Stories.
IBM is a tech giant that takes an innovative approach to using news content. In addition to traditional news stories about its products and services, IBM regularly shares data-driven stories that provide insights into business and technology. This helps IBM position itself as a thought leader in the tech industry.
So if you're thinking about using news content to support your business, consider these examples for inspiration. With a little creativity, you can find ways to use news content that will benefit both your business and your customers.
Final Thoughts
When it comes to sourcing news content for your website, there are a lot of factors to consider. But if you're looking for the best ratio of quality and value, NYTLicensing is the obvious choice. With access to some of the most trusted news sources in the world, NYTLicensing provides an exceptional level of quality at an unbeatable price. So whether you're looking for local, national or international news, you can be sure that NYTLicensing has you covered.
